Summer 2021, I joined Flymachine, a startup funded by the venture arms of Superfly, Eventbrite, and others, in a quest to develop an online concert platform that transforms virtual live music into a more communal, interactive experience. As a marketing intern, I collaborated cross-functionally with designers to aid in the creation of digital assets and worked with the SVP and Director of Marketing. I developed a set of metrics that helped the team identify potential artist partners, then extracted insights about demographics, reach, and interactivity to create a partner outreach and booking strategy.